The Key to Sustainable Outcomes

If you have worked in the nonprofit sector for an extended period of time you know that times are changing. With more and more nonprofits forming every day, the competition for funding is tight.

So, funding agencies are looking more closely at results. In particular, they want to know that any organization they fund will be around for the long haul. If a funder is giving money to your program or organization, they want to ensure you are yielding results – positive, sustainable results.

Unfortunately, for many organizations that doesn’t come easily. There’s a reason for that. It has to do with how they start off. Having a successful end game, has everything to do with how you start.

In this week’s video blog, I share the one thing that is tripping up many nonprofit organizations and preventing them from getting the funding, and ultimately, the outcomes they need.

Legacy Living

How Dr. Martin Luther King Has Impacted Me

MLKingBanner

Today we are celebrating the life of Dr. Martin Luther King, Jr. Had he lived, he’d be 88 years old.

This civil rights icon was inspirational to a lot of people for a lot of different reasons. For me, I’m inspired by how much he accomplished in his relatively short life. Dr. King was 39 years old when he was assassinated in Memphis, TN. Yet, 49 years later his legacy lives on.

I heard the most profound quote about legacy living while attending an MLK Day Breakfast on this past Friday. It was a comment made by our guest speaker, Dr. Bertice Berry. She said, “Your legacy isn’t what you leave when you die. Your legacy is what you leave when you walk out of the room.”

That was such a profound statement because it reminded me that we’re always making an imprint on the lives of others. Or at least, if we choose to, we always have the opportunity. It made me consider my impact. There are times I’m very conscious of the impact and influence I have. But this comment made me think differently. People aren’t just watching and paying attention to my life when I want them to. They are ALWAYS paying attention.

Even in those moments that I’m just going through my day. Whether I’m attending a community meeting, or I’m shopping in the grocery store, I always have the opportunity to leave my imprint. As an ambassador for Christ, this is especially important to me.

So, on this anniversary of the birth of one of the greatest people to ever live, I’m reflecting on what kind of impact I want to have on others. Maya Angelou once said that you don’t know what your legacy will be. Because you don’t really know who you’re impacting in the world, or how. I can’t really control that.

What I can do, is live with intention. I can be very deliberate in my actions, knowing that everything I do can potentially impact someone’s life. I also realize that can be simple. I may never spearhead a civil rights movement, or open a school for girls in Africa. But, I can be kind. I can be helpful to others. I can always strive for a spirit of excellence in all that I do.

Success for me is contributing to the progress and the advancement of others. I want to help people be better. I want to inspire people to be better.

From this day forward, I vow to be more mindful of the energy and life I bring to every room I occupy. More importantly, I want to leave every room better than I found it.

What about you? What are you going to do?

 

 

Your legacy is not what you leave when you die. Your legacy is what you leave when you walk out of the room.  – Dr. Bertice Berry.

How to Make 2017 Your Best Year

Believe it or not, there are only two weeks left in this year. If you’re like most of us, you can’t figure out where the time has gone. Nor can you believe how quickly it has gone. These are the same things we say at the end of every year.

Another thing that happens this time of year is we take time to reflect. Reflect on our personal and professional lives. For me, it was this time last year that I took a close look at my life and decided it was time for a major change. I was no longer happy in my personal or professional life. So, I took stock of those things that I had control over. For the most part, I had control  over all of it. I knew that I am the source of my happiness.

I also knew the greatest source of my frustration was Atlanta, especially the traffic. I was spending two hours a day in traffic just getting to work and home. It was robbing me of my quality of life. And I knew moving to another part of the city wasn’t the answer. After 10 years of living there, I’d pretty much lived in most of the areas that were appealing to me. I knew that wasn’t going to work anymore. I needed to shake things up in a drastic way.

So, I decided to leave Atlanta and to leave Georgia altogether. I wasn’t sure where I’d go, but I made the decision to move. Within weeks of sitting with that decision I narrowed down my choices. I set a goal to be moved by June 2016. I took all the steps to make that happen, and by the last week of May, I had sold my house and was on my way to Jacksonville Florida. By June 1st, I signed the lease on my new apartment.

I’m still amazed by how my life changed so quickly. I think my head is still spinning by how quickly everything happened.

So, as I’m again at the end of another year, I’m re-evaluating my life. I’m trying to determine what I’d like to see happen in the new year. How can I make my life better? The biggest change I’d like to see is professionally. I’d like to build a better foundation for my business in Jacksonville. I still have clients in Atlanta, and I’m fortunate to be able to work with clients anywhere in the country. However, I need to assimilate to my new environment. That’s going to require strategy and a commitment to do whatever it takes. Starting over is exciting, but it’s also very hard.

If you’re running a business, especially a nonprofit business, you are constantly reinventing yourself. You have to stay relevant and you have to continue to make an impact. That’s why I need you to give serious thought and consideration to what you want for yourself and your organization in the new year. Trust me, it won’t happen just because you wish it. You have to behave your way to sustainable change.

Here are a few tips I can offer you to facilitate that process.

  • Take a close and comprehensive look at what you accomplished this past year. The best way to plan for the future is to evaluate your past. What went well? Those are probably things you want to build on.
  • Next, look at what went wrong. Were there initiatives that didn’t go as planned? Were there any projects that were ineffective and didn’t yield a return on the investment you put into it? Whether that investment was time, money or resources. Perhaps, these are projects that you need to improve or drop all together.
  • Is your organization better off today than it was 11 months ago? Are your clients or target population better off as a result of working with you?
  • Of course, you also need to examine your finances. Did you attract any new donors? Did you lose donors? If so, why? What could you have done better to maintain donors? Were there funds you anticipated that didn’t come through? Were there funds you received that you didn’t anticipate having? If yes, how can you build from that?

Once you’ve examined these important areas of your organization, you need to set some goals. Attach timelines to those goals, and measurable objectives to help you accomplish those goals. Then, get to work to make it happen.

Congratulations for all you’ve accomplished this year, and I wish you all the best in 2017.

Until next time…

Peace & Blessings!

3 Simple Strategies to Solicit End of Year Donations

endofyeargivingThere are less than 50 days remaining in this year, and it’s not too late to finish it with a bang.

The holiday season is the start of the most charitable time of the year. Donors give big bucks during December. It’s the time they are writing those last-minute checks to maximize their tax breaks. This is why you need to be a nonprofit organization with a tax-exempt status from the IRS.

If you want to get the most funds you can, then you need to be preparing your strategy to inspire your donors to give. The year is almost complete, so this is the best time to create a compelling story that demonstrates what your organization has been doing all year.

The reason those sad TV commercials featuring poor kids from another country or stray animals that need to be rescued are so successful is because they tell a compelling story. They give the viewer a reason to give.

You may not feed starving kids or save stray animals, but the work you do makes a huge difference in your community. Tell that story.

Donors like to see where their money is going. In particular, who is benefiting from it.

So, if you don’t have your end of year strategy in place, let me give you some ideas of things you can do.

  1. Create a quasi-annual report highlighting what you’ve done this year. The main thing you want to show is who you’ve been serving and how your program has impacted their lives. Use good pictures and the most compelling data. Show how many kids/families/people you’ve served or impacted.

It doesn’t need to be a formal report. The key thing is to demonstrate the difference you’ve made. Demonstrate how this wouldn’t have been possible if your organization were not around. You can also share powerful testimonials of people you’ve helped. The testimonials should be in their words, and include a picture of them to help bring their story to life. It makes them real to the donor.

  1. Send a thank you letter to your current donors – both large and small. Reiterate your appreciation of their financial support and share the highlights of what you’ve been able to accomplish this year. Make the letter personal. Have the CEO and/or Executive Director sign it. Thank you letters are more impactful if you send them by regular mail instead of email. Include an attachment with a one pager (newsletter format; can be front and back) that includes great pictures that tell your story.

You don’t have to make an official ask for money in the letter, but you can include a donation envelope. This will prompt them to give if they are so inclined.

  1. Create a simple e-blast that you send electronically. This can be a combination of the annual report and the thank you letter. In this format, you don’t have to make a direct ask. But make sure you have a visible “donate” button that allows them to give. If you’re a nonprofit organization without a website that allows people to give online, you are doing yourself a tremendous disservice.

A colleague of mine who is a professional fundraiser describes his job as providing potential donors an opportunity to give. These simple strategies allow you to provide your donors that same opportunity.

Finally, don’t over think it. Keep it simple. But make it personal.

Remember, time is of the essence, so get started now.

Until next time…

Peace & Blessings!

Giving Tuesday is Coming Up – Are You ready?

It’s probably safe to assume that most people have heard of Black Friday and Cyber Monday. But how many of you are familiar with Giving Tuesday?

givingtuesday

If you’re working in the nonprofit industry you need to be. Giving Tuesday is the third biggest giving day of the year. It was created in response to the two biggest retail days of the holiday season: Black Friday and Cyber Monday.

Giving Tuesday provides charities, families, businesses and students around the world the opportunity to come together for one common purpose: to celebrate and encourage giving.

Giving Tuesday is always the Tuesday after Thanksgiving. This year it will be on Tuesday, November 29th.

If you haven’t made plans to participate in this day, there is still time to get on board. You can inspire your followers and donors to give in support of your cause.

Your campaign can last through the remainder of the year by capitalizing on the fact that December is the biggest giving month of all. That’s when many businesses make charitable contributions to take advantage of tax credits.

Why shouldn’t your organization benefit from that?

The most important thing you need to do is provide them with an opportunity to give. The only way to do that is to ask.

Here are some things you can do to get ready.

  1. Warm up your donors before you make an ask. Start sending out emails prior to November 29th to let them know about Giving Tuesday.
  2. Create a compelling email that inspires them to give. Tell your organization’s story. Explain how you’re making a difference in your community. Highlight a success story if possible.
  3. Visit givingtuesday.org to download the toolkit to help you ensure your campaign is successful.

The more people from your community and organization that you can get involved in this worldwide effort, the better.

Even though the primary focus on this day is about people giving money, there are other ways to participate. If people can’t give money, encourage them to give their time. Volunteers are the backbone of successful nonprofit organizations. They are always needed.

So, as we approach this holiday season, help people remember what the Thanksgiving and Christmas season is all about. It’s not about how much money we can spend on things, it’s about gratitude and being of service to others.

Good luck with your campaign!

Until next time…

Peace & Blessings!